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De Beers Slashes Diamond Prices for Shrinking Group of Buyers

July 7, 2026July 7, 2026

De Beers Slashes Diamond Prices for Shrinking Group of Buyers

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The mining giant, which long kept prices above market rates to avoid hurting overall sentiment, made sweeping price cuts and reduced its handpicked group of buyers to funnel gems to its strongest customers.

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De Beers Slashes Diamond Prices for Shrinking Group of Buyers

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De Beers Slashes Diamond Prices for Shrinking Group of Buyers